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Information about the history of Swatch

I did a little research about the history of Swatch. Before I thought it was just some company that made watches, but there's really more to it than that. <a href="http://www.films.com/id/9459/A_Brief_History_of_Swatch.htm">Here's a video that I found </a>; It pretty much explained how one man, Nicolas Hayek, turned the tides of a falling Swiss industry (i'm not sure how bad their situation was before.. maybe i'm exaggerating it too much). I didn't know that they also made wrist watches for Hamilton and a lot of other famous watch brands. The Swatch Group was formerly known as SSH (Société Suisse de Microelectronique & d'Horlogerie --I have no idea how it's pronounced). <a href="http://www.answers.com/topic/the-swatch-group-sa?cat=biz-fin">More information in this article</a>

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SSH, Nicolas Hayek, history